The Power of Knowing Your Audience
As a business leader, you know that marketing is critically important. You understand that without marketing, your business will not be seen by its target audience. But what is the biggest mistake companies make when it comes to marketing? Many people would say it’s a...
3 Lessons Marketers Can Learn as BMW i3 Production Ends
Think purpose and passion through the lens of project outcomes. Every marketing action should be tied to a larger ecosystem of sales and operations goals. The i3 was always a futuristic project that would serve to gather information from customers about their...
Marketing Success: How to Achieve “Less is More” Positive Results
MORE MATTERS Everyone wants more of something. In business we want more clients, more recognition, more money, more success. But stop and ask yourself could you be doing less in order to make more? From a marketing perspective I would tell you without hesitation...
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